I have a dream to share with you. My dream is to convert every small commercial printer and quick copy shop in to a direct mail production facility and every printing salesman in to a direct marketing strategist.  In this note I want to introduce you to the concept of Center for Marketing Excellence — CFME for short — that helps me realize this dream. 

 What are the secret ingredients in CFME? There are three: Time, Data & Money. A turnkey business process saves time, saves money and seamlessly integrates data in to your production workflow.

 Center For Marketing Excellence is a suite of applications, a data diagram, a workflow, a sales process and a business process. CFME is simply powerful…. It can pay for a machine that you just bought…. It can help replace loss of a major account… It can change the lifestyle of a salesman who is not covering his draw yet! 

 We are not a software company. We are not a technology company. We are not a printing company. We are not a consulting company…. We are a sales organization. We sell. We get orders, we send out invoices and we collect money. That’s what we do best!

 Consider this: We have excellent profitability, we do not write proposals or quotes and we get paid upfront in full before we start working on a project… and clients love it too! After all, we know what not to do, and that saves them time, money and grief. At Center For Marketing Excellence, everyone loves their job. 

We have been using data driven dynamic content print and mail production in our operations for years and we have ran millions of sheets through Igens, Indigos, Konicas and Cannons. Digital print and dynamic content direct mail has changed my life. After mailing over a billion pieces of direct mail and sending out thousands of variable content direct mail with personalized URL since 2002, I am now taking the show on the road. My dream is to make direct marketing at its best available to every small business in America. I will do it by teaching my craft to every small printer in America. I learned the process from scratch and I am convinced that it can be taught to a reasonably intelligent person.

 We have figured out how to sell profitable, good volume jobs for your digital printing equipment by harnessing its power of variable data printing, integrating mail production, an integrated web to print workflow, integration of direct mail, e-mail & response management tools like PURLs  and  a state of  the art data intelligence workflow. When we start working together, we unpack a turnkey solution that can convert a prospect in to a customer and bring cash in the door. No ramp up time, no learning curve, no elusion of ’explore the possibilities’…. We focus on sales!

 We want to share our business process with you. We want to show you how we team up and bring in some good profit production work in to your shop without dramatically changing the world. If you have prospects or clients you want to convert in to your digital printing workflow, please invite us in the relationship to jointly call on your clients. We can start with a referral relationship where we can present Elaunchers.Com as your sister company that is in the process of implementing Center For Marketing Excellence @ your company.