When you leverage technology and offer Cross Media Marketing,

 

Opportunities are Endless!

 

 If you own a Xerox, Konica, Cannon or HP digital print production equipment, you probably have manufacturer's 'book of possibilities' of some kind. Here is the problem with those books: They show you what you can do with your machine only if you...

          Know how to operate the VDP at its true potential.

          Had in house resources to do all the data work that goes with VDP

          Had skilled sales force that understands how to sell VDP

          Had clients who understood the true power of VDP

          Had clients who had meaningful data to support the VDP applications

 You don’t start making money as soon as you unwrap the machine. Printers across America who own digital printing equipment not running at capacity will tell you the same story. There is so much more to figure out and implement before your well oiled machine starts producing highly profitable cross media marketing material for your clients including Variable content direct mail, e-mail marketing, e-newsletters, landing pages, Personalized URLs and Search Engine Marketing.

Stop spending money on figuring out how to do this. We will offer you ‘the rest of the package’ in a ‘done for you’ business model. We are not going to teach you how to do this; we are going to teach you how to sell this. When you bring in the work, we will do all the work for you.

If you want to do away with running short run printing on your digital print production machines and start selling high volume VDP jobs you need to offer turnkey direct marketing solutions for various vertical industries. We will help you offer turnkey cross media marketing services to following markets:

    Floor traffic generation programs for retailers.

    Exhibit and event marketing programs to associations & non profits.

    Admissions and Student Search Programs to Colleges and Universities.

    Fundraising programs to colleges, universities, hospitals and organizations.

    Circulation drives and subscription renewal programs to publishers.

    Article Preprints and ad reprint services for magazine publishers.

    Dynamic content direct marketing for Realtors in print, web & e-mail.

    Dynamic content direct marketing for banks, credit unions & mortgage professionals.

    Sales Lead Generation programs for B to B marketers & service providers.

    Turnkey direct marketing programs for car dealers, auto repair shops & car wash.

    Become a marketing resource for businesses who can’t afford an agency

You will be able to sell a marketing automation system for these data heavy marketers. Your goal will be to establish an annual direct marketing program that gives your client a year long outlook on what they will need to do, while you will learn what jobs you are going to get this year. If you are warehousing their data, their artwork and their workflow… there is a strong possibility that you will do all their print work: Digital & Offset.