Marketing Automation System Powered by Microsoft Hosted Services
Microsoft’s Business Productivity Online Suite is a set of Microsoft hosted messaging and collaboration solutions consisting of Microsoft Exchange Online, Microsoft SharePoint® Online, Microsoft Office Live Meeting and Microsoft Office Communications Online.

These Online Services are designed to give you business streamlined communication with high availability, comprehensive security and simplified IT management. Your business benefits from always using the most up-to-date technology that is deployed rapidly, maximizing your valuable IT resources and reducing your need for infrastructure investments.

What Is Marketing Automation?

Take a look at this illustration below. The lady in the right is 'Jane'. She is your client. She decides whom to pay, when to pay, how much to pay and what to take home.

If your marketing process was streamlined and well prepared, you would have a data warehouse with various targeted prospect lists. Your customers and your active prospects in the pipeline would be in a Customer Relationship Management System like Microsoft Dynamics.

Now, one day you decide to send a campaign to Jane and all other prospects on your list.  Because the campaign was successful Jane decides to respond to your campaign. She would either visit her personalized URL (PURL), a campaign specific landing site (GURL), call a campaign specific toll free number (RURL) or simply return a reply card in the mail.

Your landing site should capture her contact information, send her a thank you message and take her to a thank you page where you can ask her to click on 'Tell A Friend' button so she can tell her friends about your special offer.

Jane is now a 'hot prospect'. Your system should alert the appropriate sales person on your team to go visit your dashboard and learn more about Jane. It is also a good idea to add her to your e-newsletter list so you can electronically stay in touch with her once or twice a month.

If your salesperson is successful in closing a small job or a pilot project, you will need to introduce Jane to your customer service team, accounting team, buy material from your vendors for her projects and arrange to send her an invoice.

Do you have a Single Unified Access Point For Everyone in your organization to take care of Jane?

WHY MICROSOFT?
 They Manage Your Technology So You Manage Your Business!

Elaunchers.Com has offered Marketing Automation Workflow since 2006.  It took us six vendors and eight applications to facilitate everything before arrival of Microsoft BPOS application. From a small business with a couple of employees and a few clients to a not so small business with hundreds of employees and thousands of clients the Business Productivity Online Suite is a perfect home for a marketing war room and a customer relationship management tool.

Business Productivity Online Suite Puts All Your People, All Your Vendors and All Your Clients on One Platform. We Will Show You How!

Click on this button right now so you can start your trial. If you already have a Windows Live ID you will be taken directly to the customer portal. The trial already has up to 20 licenses pre loaded. You don't even need a credit card to get started.

Once you start your trial we will contact you to schedule a meeting (in person or an on line meeting right there on your new platform) and help you figure out who will have what access. You don't want your vendors to see your invoices and you don't want Jane to see your vendors... but you want Jane to be able to see what your vendors are doing on her project in real time on a project management dashboard, right?

SO HOW MUCH DOES IT COST? CAN I AFFORD IT?
Check out the prices. Can you afford not to? Remember, your Jane is someone else's prospect.

You will love the pricing structure for this system. This is another reason we went with Microsoft Business Productivity Online Suite as the platform for our marketing automation program. Microsoft will only charge you $10 per month for each one of your core team members. They can be your employees, your subcontractors or even employees of your vendors. If you want clients like Jane to have limited access with view only privileges it costs between $2 and $3 depending on your needs. During the 30 day trial period we will help you figure out how to use it. Right out of the box the system is very powerful and very user friendly. While these prices do not include elaunchers.com implementation fee and marketing automation workflow with custom programming, you may not need our services for migration or implementation at all. It really is that easy!