When you deploy Center For Marketing Excellence @
YOUR COMPANY you can offer Elaunchers.Com services to
your clients and prospects. These services are designed
to complement your current offerings so you take
whatever you need from our ensemble of services to
‘complete your package’. Initially you may
outsource most of the work to us, but as business grows
you will continue to build in house infrastructure and
slowly reduce and eventually eliminate the role of
Elaunchers.Com. That is the natural progression of our
relationship.
Keeping the end of our relationship in mind, we
teach you everything we know. At any given point in time
you will decide what you want to outsource and what you
want to bring in house. You do whatever makes most sense
to your CFO. You might want to bring everything in house
and use us just for overflow data processing work. You
might use us just for the data integration of PURLs and
you do everything else.
Five Steps To Success
When your clients engage you in a five step they
will experience the true power The Center For Marketing
Excellence @ YOUR COMPANY brings to the table. Your job
is to facilitate this entire turnkey process. Do
whatever you want to do in house and outsource the rest
of it to us. We got you covered!
We are not a creative shop. We do not do design in
house and we do not do copywriting in house. Sure, we
have relationships with several agencies and excellent
design firms in DC area, but they are mainly reserved to
work on our own clients’ needs. Our core competency is
data. We help you identify who your current clients are,
who are your ideal prospects and develop a segmentation
strategy so the design firm or the agency has
quantitative data to make qualitative decisions about
the offer, the timing, the budget and the marketing mix.
The data intelligence team will also help you with
production services like:
Segmentation strategy, list
research and data acquisition
Data analytics, response
modeling and data cloning
List cleansing, NCOA and Deep
Data Cleansing
Email Change of Address,
E-Mail Append, Phone Append and Reverse Append services
Data processing: Merge/Purge,
De-dupe, Key code, suppression and postal presort
Image management and data
entry in preparation for Variable Data Printing
IPLAN: Marketing Automation System Powered By Microsoft Hosted Services
Imagine one on line marketing war room that puts the marketing team at client, the agency, the copywriter, the designer, the database administrator, the printer, the mail house, the web team the call center and the sales team at the client in one place No matter who you are, not matter who you work for, you go to the project website and manage your share of the workload, budget and timeline. Your clients will truly appreciate how their marketing world comes together on your collaboration platform. One consolidated project management system that has state of the art:
User Management System
Document Management System
List Management System
Task Management System
Microsoft Dynamics CRM
Integration
Best of
all, the entire system seamlessly integrates with
Microsoft Outlook. In this case Microsoft did most of
the heavy lifting by offering a product called ‘BPOS’ or
Business Productivity Online Suite. We just built a
marketing automation workflow on top of this system
using its raw power of collaboration. Microsoft gave us
Hosted exchange
Hosted SharePoint
Hosted Communications Suite
Hosted live meeting.
Not a bad value for $10 a month. We wrote a marketing game plan that puts all the role players touching a marketing project on one system. Now that’s priceless.
ITEAM: The Marketing Task Force
Imagine
having access to an entire team of people who will move
in when there is a job to tackle. Imagine not paying for
this crackerjack team when you are in between projects.
That’s the power of ITEAM. The team is built from people
employed by client, your employees, employees of other
vendors and team members at Elaunchers.Com. ITEAM
members are trained on IPLAN system, they know each
other, they ‘meet’ other team members on line as needed
and they report to ‘one’ chain of command as designated
by the rulebook established ahead of time. In our world
the team members operate in a ‘military like’
environment respecting the chain of command. ITEAM
implementation teaches everyone the art of sharing
information, sharing resources, sharing problems and
sharing one dashboard in real time so you can provide
client a better experience. Bottom line: Sending out
marketing material should be as easy as pushing the
‘SEND’ button. You can take comfort in knowing this
fact: Anything that needs to be done will be done. If no
one does it, elaunchers.com team will do it.
Elaunchers.Com can provide trained team members of
all levels (from college interns to very high end
database marketing professionals) who can perform tasks
like:
Concept & Strategy
consultation services
Graphic design services
Production management
services
Project Management services
Database programming services
Web application development
services
Web site design and site
maintenance services
Database Administration
services
SharePoint Administration
services
HTML e-Mail design and
Landing page design services.
Design, deployment and
management of Personalized URLs
Data entry and marketing
administration services
Telemarketing, appointment
setting and response follow up
IPRINT: The Print Production Automation
If you are a print production facility you will absolutely love the workflow automation that ties the client, the agency, the printer, the mail house and the data processing team. No matter who does the work, everyone reports to the same on line production management system creating synergy among team members. Thanks to the power of collaboration, power of our own proprietary technology and power of technology licensed from our partners you will be able to offer production services like:
On line print production
management
On line print template
management and integrated order entry for your client
Short run, ultra quick
turnaround digital printing
Version management with
variable data printing
Personalized printing with in
line addressing
Multi point personalization
with Personalized URLs
Variable Data and Variable
Image printing
Mail
processing and fulfillment
IWEB: The E-Mail, Web and Response Management
While
IPRINT covers the paper & plastic, IWEB covers the
pixels part of cross media marketing. Elaunchers.Com
IWEB solution integrates all elements of on line
marketing including
Response management solution
with integrated dashboard
Personalized URLs to capture
response from direct mail & e-mail
Generic URLs to capture
responses from print, radio and television media
Ring URLs to capture calls
made to campaign specific phone numbers
Auto respondent and drip
e-mail marketing (Triggered & Series)
On line surveys
E-Mail Marketing
E-Newsletter management
Web site design and
e-commerce applications
Web application development
Web 2.0 and social media
integration
Search Engine Marketing
Text messaging to mobile
devices
Automated outbound
telemarketing