Technology is like mustard… It’s more valuable when it is on a hot dog

Elaunchers.Com helps small and not so small businesses work on sales lead generation and marketing… powered by technology. While we will do all the work (unless you wish to license the technology and do all the work in house) it is important for you to know, understand and use our technology and business process so you can intelligently offer it to your clients. To jump start your e-business we will give you the following: 

·         FREE Web site explaining your cross media marketing services to your clients.

·         FREE use of PURLs (Personalized URLs) if you ever do direct mail to promote your services.

·         FREE design and deployment of your e-mail marketing campaigns.

·         FREE marketing seminar for your clients to learn more about cross media marketing.

·         FREE sales training for your sales and management staff.

·         FREE customer service and technology training for your IT and Customer Service staff.

You will receive detailed documentation and training once you join the network. You will have access to these resource centers when you implement Center For Marketing Excellence at YOUR COMPANY.

 Concept & Strategy Center

OUR CORE TEAM WORK WITH YOUR CLIENTS TO COME UP WITH THEIR MARKETING STRATEGY

 Our core team become an integral part of the Center For Marketing Excellence at your company.  Once retained, our experts work with your clients and help them develop their market segmentation statement, identify various markets, come up with a winning offer and develop a strong call to action designed to generate responses. Our core team helps your clients write a creative brief that becomes a blueprint of the rest of the campaign. Our core team has combined experience of over 75 in sales lead generation, sales and direct marketing and e-marketing. From concept to compliance we got you covered! Having access to Idea Factory & the dream time helps you offer excellence, always!

 Collaboration Center

 When everyone shares one paradigm, sharing workload becomes easy

Marketing production and management is a collaborative affair between printer, mail house, database administrator, graphic designer, copy writer, marketing administrators and sales people. When everyone can come together in a ‘clique’ to share a document folder, a shared contact list, a shared calendar that tracks milestones on the job, a shared task list and a shared wiki for everyone to log notes, things don’t fall through cracks. Add to this mix an ability to instantly call, chat, IM or meet on-line with someone or the entire team, the project communication remains in sync all the times. Throw in Voice over IP telephony with live video conference, and you get an awesome experience. At Center For Marketing Excellence, everyone loves their job!

 Design & Pre-Press Center

 What if your clients can log in to your site, select a document and order print?

You can not print what is not designed.  Let us face it, the most time consuming part of any marketing program is design and proof approval. Even a minor change in text or replacement of an image can derail the workflow, delay everything and create additional costs that everyone resent. If you have an on line bank of templates created just for your clients that they can access, modify, view proofs on line, make revisions to it and then order print/mail production… it will improve efficiency. The on-line design workflow also makes way for dynamic content and data driven versioning and provides turnkey ’lock & publish’ facility.  This process does not eliminate the need for the creative team, it just reduces the brainless rounds of revisions that frustrates everyone!   At Center For Marketing Excellence, everyone loves their job!

 Print, Mail & Fulfillment Center

 Conventional workflow and business process just does not work in digital printing

Welcome to your fully managed, outsourced web to print interface.  Digital Printing has changed the way we do business at the print shops and ad agencies. We need to be able to make countless modifications and manage data driven versioning without worrying about costs and turnaround associated with revisions. In order to harness the true power of dynamic content printing and variable data production, you need an automated workflow that puts the client in control. This turnkey interface allows the client to upload their files, select their paper, order special bindery and upon order submission converts the artwork in to color separated high resolution print files ready to go in to the printer’s VDP software. In addition, pre-configured workflow and designs for direct mail and envelopes helps keep everything in compliance and reduces production related stress.  At Center For Marketing Excellence, everyone loves their job!

 Data Intelligence Center

 WHEN YOU HAVE A GOOD HANDLE ON THE DATA YOU HAVE GOOD HANDLE ON THE PROJECT!

 When your list is wrong, nothing else matters!  If you own a digital printing equipment, you are no longer a print shop, you are a direct mail production company. You need to know how to handle data before and after a campaign to fully harness the capabilities of your equipment. If you are an ad agency working with dynamic content printing, you need to take data in to consideration. Our turnkey database marketing suite allows you to help your client buy lists, clean their lists, merge/purge, de-dupe,   perform deep data cleansing and perform data modeling operations. Our data intelligence suite is not a software or a service, it is a combination of several software packages, several service providers and one comprehensive workflow that takes everything in to consideration. Not only you will be able to manage the data that goes in to the marketing project we also integrate response management and result monitoring right in line. At Center For Marketing Excellence, everyone loves their job!  

 E-Marketing Center

 YOU GOT THE ARTWORK… YOU GOT THE DATA…USE E-MAIL TO E-POWER THEIR DIRECT MAIL

 You can penetrate your list with direct mail and e-mail to improve response rate.  Chances are, e-mail marketing is not your business and you may not ever want to get in to that space. However, that does not mean your clients and prospects don’t need that. At Center For Marketing Excellence you will provide a turnkey solution that includes all facets of direct marketing including e-mail deployment. You have an agency module so you can log in to your client’s account and manage their lists, creative, deployment and tracking or let them do everything on their own and provide support & coaching. Either way, your clients will depend on you on all facets of direct marketing. When you become their sales lead generation and marketing outfit, you no longer have to worry about competing against other service providers or printers in a commodity environment. With a tasteful fusion of e-mail marketing and direct mail you can deliver results.   Now that is direct to success!

 Response Management Center

CAPTURE RESPONSES AND ANALYZE RESULTS WITH LANDING PAGES, PERSONALIZED URLS (PURLS) AND DEDICATED TOLL FREE PHONE NUMBERS

Landing pages and Micro sites are reservoirs of emotions between stimuli & response.  End game of any direct marketing program is capturing responses and generating leads. It is a known fact that not everyone who intends to respond actually respond to the offer. Something comes up that prevents a consumer from visiting the  open house or attending your conference. If you can capture their “intent to visit” on a landing page you, you will see a net increase in the response rate. You can help your client further track responses by campaign specific toll free numbers and reverse look up respondent’s name and address from the caller ID. You can push the captured response data directly in to a CRM and deploy a chain of drip e-mail messages to keep the prospect warm while they wait to be contacted by the sales team. Dynamic content management on landing sites can help you serve up the right creative to the right subset of your list in the same campaign. Now that is direct to success!